AEMBER
WHAT ?
WHAT ?
WHAT ?
The task was to redesign the website for Shopcamp, an e-commerce conference. The timeframe was tight, and the visual identity was already established. Additionally, most website components had to retain their original sizes to simplify coding—making the project an even greater challenge.
WHY ?
As you can see below, the original website was outdated and not very responsive. As the conference grew in success, the old site no longer reflected the event's current level of professionalism. This mismatch could potentially lead to losing customers.
As mentioned earlier, the space and elements I could work with were limited. On top of that, balancing the three brand colors was quite a challenge—not just for me, but for my predecessors as well.
HOW ?
Since the use of the brand logo and colors was mandatory across the entire website, I chose to desaturate the photos of the conference speakers to create a more elegant feel. The 'fire' element of the logo—being the most symbolic—was subtly incorporated into hover effects and backgrounds. For the color scheme, I prioritized blue and orange as the main colors, with green used rarely.
The final website is fully responsive, while using the given constraints, and maintains a modern look. On launch day, the first tier of tickets sold out within minutes. This redesign gave Shopcamp a refreshed brand identity. The entire design process was done in Figma, and the coding process is still in progress.
The task was to design a lamp for a company, with the primary goal of providing them with a solid foundation for future design exploration. I worked as part of a small team, collaborating closely with stakeholders, while also using the project as a way to develop my own skills in working with clients and navigating the product design process. The lamp design combined principles of healthy lighting with a modern, refined aesthetic.
The task was to design a lamp for a company, with the primary goal of providing them with a solid foundation for future design exploration. I worked as part of a small team, collaborating closely with stakeholders, while also using the project as a way to develop my own skills in working with clients and navigating the product design process. The lamp design combined principles of healthy lighting with a modern, refined aesthetic.
WHY ?
WHY ?
The company wanted to break away from the stereotype that “healthy lighting” must always look overly technical or sporty. They needed a design direction that felt contemporary, elegant, and aligned with their vision for future products. The timing was ideal, as I was also working on my bachelor’s thesis focused on an interior lighting set, which made the collaboration mutually beneficial and allowed both sides to share insights and research. At the same time, the project served as a way for the company to learn how to effectively work with designers, ensuring smoother collaborations down the line.
The company wanted to break away from the stereotype that “healthy lighting” must always look overly technical or sporty. They needed a design direction that felt contemporary, elegant, and aligned with their vision for future products. The timing was ideal, as I was also working on my bachelor’s thesis focused on an interior lighting set, which made the collaboration mutually beneficial and allowed both sides to share insights and research. At the same time, the project served as a way for the company to learn how to effectively work with designers, ensuring smoother collaborations down the line.
HOW ?
HOW ?
I researched healthy lighting principles and explored ways to integrate them into a modern design language. Through sketching, prototyping, and material exploration, I developed a concept that blended functional wellness benefits with a visually appealing form. I also guided the client through the design process — from ideation to prototype — helping them understand key design decisions and workflows.
I researched healthy lighting principles and explored ways to integrate them into a modern design language. Through sketching, prototyping, and material exploration, I developed a concept that blended functional wellness benefits with a visually appealing form. I also guided the client through the design process — from ideation to prototype — helping them understand key design decisions and workflows.
IMPACT: The design set a new direction for the company’s visual language and served as a creative benchmark for future product development. Even though the lamp itself was not brought to market, the process helped the company gain valuable insight into working with designers and broadened their design vision. For me, it was an opportunity to strengthen both my product design skills and my ability to manage multi-stakeholder collaboration.
IMPACT: The design set a new direction for the company’s visual language and served as a creative benchmark for future product development. Even though the lamp itself was not brought to market, the process helped the company gain valuable insight into working with designers and broadened their design vision. For me, it was an opportunity to strengthen both my product design skills and my ability to manage multi-stakeholder collaboration.
The task was to design kitchen grinder with CrushGrind mechanism inside. The goal of the design was to create a modern, innovative, ergonomic grinder. The product will stand out for its aesthetic side, while being ergonomically correct.