MADE IN JAZZ
WHAT ?
WHAT ?
WHAT ?
The task was to adapt the visual identity of various e-commerce brands into their checkout flows — ensuring that the colors, typography, and overall visual style of the checkout perfectly matched the rest of the brand’s digital presence. I worked as part of a small team.
WHY ?
The checkout experience is a crucial trust point. If its design feels disconnected from the brand, it can create friction and reduce conversions. By ensuring complete visual consistency, customers feel reassured that they’re still interacting with the same trusted brand, increasing both confidence and the likelihood of purchase.
HOW ?
I analyzed each brand’s style guidelines — including their color palette, typography, and signature visual elements — and applied them to the checkout template. This meant adjusting button styles, accent colors, backgrounds, and typographic hierarchy to align with the established brand look. To streamline future work, a modular design system is being created for multiple brands, making it easier to deploy consistent, on-brand checkout experiences at scale.
IMPACT: Through precise visual alignment, I delivered checkout designs that felt professional, trustworthy, and seamless within the customer journey. This approach not only enhanced the perceived quality of each brand’s e-commerce experience but also improved efficiency for future projects thanks to the reusable design system.
The task was to create the full visual identity for a jazz documentary. This included developing the overall brand look, designing all printed materials such as posters and flyers, and designing and developing the official website. I worked end-to-end on the project, ensuring consistency across every visual touchpoint.
The task was to create the full visual identity for a jazz documentary. This included developing the overall brand look, designing all printed materials such as posters and flyers, and designing and developing the official website. I worked end-to-end on the project, ensuring consistency across every visual touchpoint.
WHY ?
WHY ?
A strong and coherent visual identity was essential to set the tone of the documentary for festival audiences and to present the film professionally in communications with partners, sponsors, and media outlets. The aim was to capture the spirit of jazz — its sophistication, rhythm, and atmosphere — and translate it into a modern and appealing visual language that could work seamlessly both online and offline.
A strong and coherent visual identity was essential to set the tone of the documentary for festival audiences and to present the film professionally in communications with partners, sponsors, and media outlets. The aim was to capture the spirit of jazz — its sophistication, rhythm, and atmosphere — and translate it into a modern and appealing visual language that could work seamlessly both online and offline.
HOW ?
HOW ?
I started by exploring the film’s narrative and musical style to extract key visual themes. From there, I developed a branding system covering color palette, typography, and layout rules. I designed all print collateral to match this identity and built a responsive, visually engaging website that extended the brand’s style into the digital space. Close collaboration with the filmmakers ensured the visuals reflected their artistic vision while meeting the practical needs of promotion and festival submissions.
I started by exploring the film’s narrative and musical style to extract key visual themes. From there, I developed a branding system covering color palette, typography, and layout rules. I designed all print collateral to match this identity and built a responsive, visually engaging website that extended the brand’s style into the digital space. Close collaboration with the filmmakers ensured the visuals reflected their artistic vision while meeting the practical needs of promotion and festival submissions.
IMPACT: The visual identity became a defining element of how the documentary was perceived, elevating its presence at festivals and making its communication with partners more professional and impactful. The consistent branding across print and digital channels ensured a strong, memorable image for the film. For me, this was an opportunity to combine creative direction, design execution, and web development into a single cohesive project, strengthening my skills in full-package delivery.
IMPACT: The visual identity became a defining element of how the documentary was perceived, elevating its presence at festivals and making its communication with partners more professional and impactful. The consistent branding across print and digital channels ensured a strong, memorable image for the film. For me, this was an opportunity to combine creative direction, design execution, and web development into a single cohesive project, strengthening my skills in full-package delivery.
The task was to design kitchen grinder with CrushGrind mechanism inside. The goal of the design was to create a modern, innovative, ergonomic grinder. The product will stand out for its aesthetic side, while being ergonomically correct.