WHAT ?
WHAT ?
WHAT ?
The task was to redesign the website for Shopcamp, an e-commerce conference. The timeframe was tight, and the visual identity was already established. Additionally, most website components had to retain their original sizes to simplify coding—making the project an even greater challenge.
WHY ?
As you can see below, the original website was outdated and not very responsive. As the conference grew in success, the old site no longer reflected the event's current level of professionalism. This mismatch could potentially lead to losing customers.
As mentioned earlier, the space and elements I could work with were limited. On top of that, balancing the three brand colors was quite a challenge—not just for me, but for my predecessors as well.
HOW ?
Since the use of the brand logo and colors was mandatory across the entire website, I chose to desaturate the photos of the conference speakers to create a more elegant feel. The 'fire' element of the logo—being the most symbolic—was subtly incorporated into hover effects and backgrounds. For the color scheme, I prioritized blue and orange as the main colors, with green used rarely.
The final website is fully responsive, while using the given constraints, and maintains a modern look. On launch day, the first tier of tickets sold out within minutes. This redesign gave Shopcamp a refreshed brand identity. The entire design process was done in Figma, and the coding process is still in progress.
The task was to redesign the website for Shopcamp, an e-commerce conference. The timeframe was tight, and the visual identity was already established. Additionally, most website components had to retain their original sizes to simplify coding—making the project an even greater challenge.
The task was to redesign the website for Shopcamp, an e-commerce conference. The timeframe was tight, and the visual identity was already established. Additionally, most website components had to retain their original sizes to simplify coding—making the project an even greater challenge.
WHY ?
WHY ?
As you can see below, the original website was outdated and not very responsive. As the conference grew in success, the old site no longer reflected the event's current level of professionalism. This mismatch could potentially lead to losing customers.
As you can see below, the original website was outdated and not very responsive. As the conference grew in success, the old site no longer reflected the event's current level of professionalism. This mismatch could potentially lead to losing customers.
As mentioned earlier, the space and elements I could work with were limited. On top of that, balancing the three brand colors was quite a challenge—not just for me, but for my predecessors as well.
As mentioned earlier, the space and elements I could work with were limited. On top of that, balancing the three brand colors was quite a challenge—not just for me, but for my predecessors as well.
HOW ?
HOW ?
Since the use of the brand logo and colors was mandatory across the entire website, I chose to desaturate the photos of the conference speakers to create a more elegant feel. The 'fire' element of the logo—being the most symbolic—was subtly incorporated into hover effects and backgrounds. For the color scheme, I prioritized blue and orange as the main colors, with green used rarely.
Since the use of the brand logo and colors was mandatory across the entire website, I chose to desaturate the photos of the conference speakers to create a more elegant feel. The 'fire' element of the logo—being the most symbolic—was subtly incorporated into hover effects and backgrounds. For the color scheme, I prioritized blue and orange as the main colors, with green used rarely.
The final website is fully responsive, while using the given constraints, and maintains a modern look. On launch day, the first tier of tickets sold out within minutes. This redesign gave Shopcamp a refreshed brand identity. The entire design process was done in Figma, and the coding process is still in progress.
The final website is fully responsive, while using the given constraints, and maintains a modern look. On launch day, the first tier of tickets sold out within minutes. This redesign gave Shopcamp a refreshed brand identity. The entire design process was done in Figma, and the coding process is still in progress.
The task was to design kitchen grinder with CrushGrind mechanism inside. The goal of the design was to create a modern, innovative, ergonomic grinder. The product will stand out for its aesthetic side, while being ergonomically correct.
