SHOPCAMP
SHOPCAMP
SHOPCAMP
WHAT ?
The task was to redesign the Shopcamp website—a site for an e-commerce conference—under tight time constraints and without altering the visual identity that had already been established. Although I wasn’t working alone, I was the only one doing UI design. A particular challenge was that most site components had to retain their original dimensions to simplify the implementation process.
The task was to redesign the Shopcamp website—a site for an e-commerce conference—under tight time constraints and without altering the visual identity that had already been established. Although I wasn’t working alone, I was the only one doing UI design. A particular challenge was that most site components had to retain their original dimensions to simplify the implementation process.
WHY ?
WHY ?
The original website was outdated and lacked responsiveness. As Shopcamp’s reputation grew, the old site no longer conveyed the level of professionalism the event now deserved. Such a disconnect between design and brand image risked undermining visitor trust.
The original website was outdated and lacked responsiveness. As Shopcamp’s reputation grew, the old site no longer conveyed the level of professionalism the event now deserved. Such a disconnect between design and brand image risked undermining visitor trust.
Additionally, the redesign was an opportunity to create a more engaging first impression for attendees and partners, making the event feel not only well-organized but also visually distinctive in a competitive conference landscape.
Additionally, the redesign was an opportunity to create a more engaging first impression for attendees and partners, making the event feel not only well-organized but also visually distinctive in a competitive conference landscape.
HOW ?
HOW ?
I worked with an existing logo and its bold color scheme, but to elevate the aesthetic, I desaturated the conference speakers’ portraits to create an air of sophistication. The 'fire' motif—a central brand symbol—was transformed into subtle hover states and background details. I leaned primarily on blue and orange as the dominant palette, using green sparingly to preserve clarity and visual focus. Using Figma, I crafted a responsive design that stayed modern without breaking existing constraints.
I worked with an existing logo and its bold color scheme, but to elevate the aesthetic, I desaturated the conference speakers’ portraits to create an air of sophistication. The 'fire' motif—a central brand symbol—was transformed into subtle hover states and background details. I leaned primarily on blue and orange as the dominant palette, using green sparingly to preserve clarity and visual focus. Using Figma, I crafted a responsive design that stayed modern without breaking existing constraints.
IMPACT: The redesign revitalized Shopcamp’s online presence and refreshed its visual identity, helping the conference appear modern, polished, and credible. The new site delivered both aesthetic and functional upgrades.
IMPACT: The redesign revitalized Shopcamp’s online presence and refreshed its visual identity, helping the conference appear modern, polished, and credible. The new site delivered both aesthetic and functional upgrades.
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